When dealing with frantic models, missing clothing, temperamental hair and makeup artists, it’s no surprise that leading designer Tommy Hilfiger wanted one less worry at Fashion Week. Hilfiger was amongst the first in the fashion world to embrace the fusion of fashion and technology when he employed Twitter Mirror at his Autumn/Winter ’15 show.
Positioned backstage, the Twitter Mirror allowed Hilfiger, VIPs, and of-the-moment models like Gigi Hadid, to take selfies and add their own creative content to the images as they flowed in real-time to social media. It was an exciting, behind-the-scenes glimpse into the fashion world that not many get to see. More so because the designer was offering a sneak peek of his new line to Twitter followers seconds before Gigi and her fellow models hit the runway without missing a beat.
Without the speed of a symmetrical Internet connection this would have been impossible. Simply put, symmetrical data connections allow upload (sending) and download (receiving) data at the same rate. Symmetrical connectivity is in particular critical at events and ensures that uploading pictures or videos is accomplished at the highest speed, minimizing delay and maximizing quality. Standard business broadband services predominantly offer asymmetrical connectivity with upload speeds being considerably lower than download speeds.
Known for unmatched reliability and super-fast symmetrical connection, Natural Wireless was Hilfiger’s choice for internet connectivity during Fashion Week. In the case of Twitter Mirror, pictures were uploaded in a fraction of the time it would take to upload with an asymmetrical broadband service, allowing the models backstage to quickly post and hit the runway without missing a beat.
Reliability and redundancy were also key elements in ensuring the technology behind Twitter Mirror worked flawlessly during Hilfiger’s show. Truly redundant network design ensured 100% uptime with no glitches, all backed up with continuous network monitoring by remote management support teams.
The unpredictability and fast-pace of all events, like Hilfiger’s show, require internet connectivity that keeps up without a hitch – and Natural Wireless delivers, in style.
About Natural Wireless
Natural Wireless owns and operates its broadband network to provide businesses with a dedicated, secured, and symmetrical Internet connection with guaranteed reliability and speed. Contact us to learn more about a Better Internet… Naturally!
— WGSN (@wgsn) February 16, 2015